The Insight
Trenchies sells focus to people in the trenches. That's me.
Your exact target customer — on camera, selling the thing I'd already be using. The best person to sell it doesn't play that role. They live it.
Jayden Shaw — for Trenchies · BSM Fredo & Brez
Your exact target customer — on camera, selling the thing I'd already be using. The best person to sell it doesn't play that role. They live it.
As a TikTok creator selling on the exact platform you're hiring for.
Scaling a skincare brand across TikTok Shop + Amazon right now.
Building toward 8 figures — real business, every day, 14 hours a day.
I don't visit the trenches — I live there.
Your audience can smell a hired gun. When the person selling caffeine candy to grinders is a real grinder building something — it lands: "this guy actually gets it, and he's doing it."
Visibly building a real company.
The audience believes me because it's true.
Belief is what actually moves product.
800K+ GMV means hooks, energy, and conversion on livestream aren't new to me — it's what I already do every session.
Making people stop, watch, and buy is my actual craft. A stream is just that skill, live.
I know the mechanics, the algorithm behavior, and what sells cold. No ramp-up needed.
Real grind sessions. Trenchies as the fuel that keeps me locked in — shown in use, not pitched.
Not just candy: focus, discipline, building your future. The audience buys the identity first.
The product lives inside the content. No cringe ad-reads — it's genuinely what I'd reach for.
Turn the stream into a home base for Trenchies — regulars, inside jokes, a reason to come back.
My entrepreneurial path began in Louisville, Kentucky, where I dove into dropshipping — inspired by Fredo's videos. I quickly adapted, exploring AI opportunities alongside your team and Goli.
When early ventures shifted, I kept pushing — ultimately generating $800K in GMV. Now, from Miami, I'm scaling my own brand, building a thriving community, and growing my personal brand.
Came up through the Michael Bernstein community, with multiple opportunities to coach — applying learned strategies to real-world case studies.
Pivoted from dropshipping to AI, mastering new strategies and persevering through market changes.
Achieved over $800K in GMV, demonstrating a consistent ability to drive sales and growth.
Currently scaling my own brand, fostering a dedicated community, and growing my personal brand.
One session. On camera, selling. I'll prove the fit is real.